FCC floats new ratings for kids’ shows with ‘gender identity themes’

The Federal Communications Commission is using the presence of “controversial gender identity issues” in children’s television programming as a pretense for questioning how TV ratings are developed and enforced, according to a notice published Wednesday by the federal agency.

The notice generally assesses TV ratings, but specifically points out that these industry guidelines have rated shows featuring “transgender and gender non-binary programming” as appropriate for children. It argues that parents aren’t provided this information, “thereby undermining the ability of parents to make informed choices for their families.”

In the document, the FCC poses a series of open-ended questions about TV ratings development, including whether the board responsible for the guidelines is “sufficiently balanced” with viewpoints outside of the entertainment industry and if faith-based organizations should be represented in the body.

“What more could the board do to include family-oriented perspectives — which are not well represented in the media industry — in its ratings process?” the notice asks.

FCC Chairman Brendan Carr announced the public notice on X, explaining that “parents have raised concerns with the industry’s approach.” He added that these parents believe “New York & Hollywood programmers” promote objectionable content in kids programming without disclosing that to parents. Carr didn’t mention gender identity in his X post.

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TV parents guidelines can include both a rating as well as descriptors for content that includes crude language, sexual situations, and violence.

LGBTQ+ advocates criticized the public notice, arguing that it amounted to discrimination and censorship.

“Trump’s FCC is trying to turn transgender people into a warning label,” Tyler Hack, executive director of the transgender rights advocacy group Christopher Street Project, said in a statement. “It is dehumanizing, and it is part of a broader political strategy to stigmatize LGBTQ+ people in every corner of public life.”

Sarah Kate Ellis, president and CEO of GLAAD, described the notice as government overreach.

“Media companies must be allowed to create and broadcast stories that reflect one-quarter of their audience without interference from a government agency with its own anti-transgender political agenda,” Ellis said in a statement.

This isn’t the first time Carr has been accused of censorship. Carr has claimed broadcasters air “hoaxes” and “news distortions” that also happen to be unfavorable to President Trump. Carr has suggested the licenses of such broadcasters won’t be renewed.

In March, dozens of free speech experts argued in an open letter to Carr that his threats against broadcasters are “unlawful jawboning” and his vague characterization of “fake news” violates the First Amendment. The authors called on Carr to “withdraw” his threats.