- The rally is supported by falling US PPI inflation data (boosting Fed rate cut expectations), Trump-backed support for the GENIUS Act, ProShares XRP ETF launch, etc.
- Analyst Ali Martinez highlighted a bullish MVRV golden cross, which could lead to a massive 630% XRP rally in the past.
Ripple’s native cryptocurrency, XRP, has been on a strong upward trend, gaining an additional 10.15% today and extending its rally to $3.25. Today’s XRP price rally is accompanied by a strong 70% increase in daily trading volumes, surging past $12.01. billion.
With its weekly gains exceeding 32%, the Ripple cryptocurrency is among the top-performing altcoins currently available in the market.
Four Reasons Behind XRP Price Rally Today
Today’s rally in XRP is driven by the confluence of multiple factors, including ecosystem development, which aligns and pushes the price higher.
- US PPI Drop Supports Rally: XRP and the broader crypto market rallied following the US PPI inflation data on Wednesday. The data shows that the yearly PPI numbers dropped to 2.3% last month in June, lower than the expected 2.5%. This boosts the probability of Fed rate cuts moving ahead, which could serve as a major liquidity boost for the crypto market. Along with other altcoins, XRP price staged a strong bounce back with Ripple futures open interest surging by 17% to nearly $10 billion.
- GENIUS Act: After the GENIUS stablecoin act failed to get the initial vote at the House during the Crypto Week, President Trump stepped in by gathering the support of lawmakers. The proposal seeks to regulate stablecoins and digital assets while explicitly blocking the introduction of a central bank digital currency (CBDC). If approved, the bill is expected to provide much-needed regulatory clarity for crypto businesses. XRP could benefit from the development, as Ripple’s RLUSD infrastructure is well-aligned with the bill’s focus on permissioned systems.
- California Breakthrough Project: Recent developments in California have further boosted confidence in the XRP market. Governor Gavin Newsom announced the launch of the California Breakthrough Project, a new initiative aimed at enhancing government operations through partnerships with leading technology experts. Ripple Executive Chairman Chris Larsen has been selected as one of the key figures to help lead the initiative.
- ProShares XRP ETF: The ProShares Ultra XRP ETF (UXRP) went live on NYSE Arca, following approval from the US SEC earlier this week. This sets the stage for the approval of the spot ETF going forward.
Will the Ripple Rally Continue From Here?
Commenting on XRP’s recent price activity, Brian Quinlivan, Director of Marketing at Santiment, suggested that despite Bitcoin’s all-time highs stealing the spotlight, XRP may be gearing up for a more substantial move.
Santiment’s data shows that short-term XRP holders are currently up by 24.5%, while long-term holders are sitting on unrealized gains of up to 47%, signaling that deeper market momentum could be building.
Crypto analyst Ali Martinez has pointed out a potentially bullish signal for XRP, noting that the MVRV (Market Value to Realized Value) ratio has just flashed a golden cross. According to Martinez, the last time this signal appeared, XRP rallied by 630%.
The last time the MVRV ratio flashed a golden cross, $XRP soared 630%. That signal just appeared again. pic.twitter.com/hatA0Jfvt2
— Ali (@ali_charts) July 17, 2025
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