You’ve seen the screenshots. Someone turns $200 into $80,000 overnight. A coin named after a dog, a frog, or a sitting US president spikes 4,000% in 72 hours. Your group chat loses its mind.
That’s the memecoin cycle, and it’s been running on repeat since Dogecoin turned a joke into a $88 billion market cap in 2021. By 2024, the total memecoin market hit $150 billion. Tens of thousands of new tokens launched every single day.
So what are you actually looking at? A new form of internet culture that happens to carry financial value? A legitimate trading market with extreme volatility? Or a casino dressed up in memes?
The answer depends on where you’re sitting at the table and whether you know what game is being played.
Where the Money Actually Comes From
Before jumping into memecoins, it helps to see how money enters these markets. Many traders first move funds from larger assets into smaller, more speculative ones, using common swap paths like eth to doge on services such as Changelly. That process may look simple, but it’s often the gateway through which retail money reaches memecoins.
Every memecoin needs buyers. Price rises only when new money comes in, which means late entrants usually fund earlier exits.
A small group of early traders and token creators capture most of the gains, while late retail buyers take most of the losses. That isn’t a side effect. It’s how the model works.
Early participants often benefit from bonding curves, where prices rise automatically as demand increases. By the time a token is trending on X or Telegram, insiders are often ready to sell into that attention.
Bots make this even worse. They can buy at launch faster than any human, giving insiders and automated traders another major edge. The real question isn’t whether people lose money — it’s whether they understand the setup before entering it.
The Culture Part Is Real
Memecoins are easy to dismiss as pure speculation. But that misses something genuine.
When someone buys PEPE or DOGE, they’re not just making an investment. They’re joining a tribe. They’re saying: “I get the joke, I’m part of the culture, and I believe in what we’re building together.” That kind of identity-driven belonging is something traditional finance has never managed to create.
The platforms powering these communities operate at real scale. Telegram has 200 million active users, many of whom participate in crypto communities. The #memecoin hashtag has been used 1.2 million times on X.
The culture also spreads information in ways that traditional media doesn’t. Crypto pioneer Olaf Carlson-Wee points out that every time a news event or viral moment occurs, a coin gets launched and attached to it. He gives the example of someone learning about the death of Pope Francis through a memecoin.
But here’s the problem. The same community energy that makes memecoins feel real is also what makes them effective vehicles for hype. A tight-knit group of believers and a coordinated pump-and-dump look almost identical from the outside. The culture is real. So is the exploitation of it.
What “Degen” Culture Actually Means
“Degen” is short for degenerate. In memecoin circles, it’s not an insult. It’s a badge.
The entire culture thrives on adrenaline-fueled speculation. Traders chase quick wins fueled by FOMO, hype, and the explosive reach of social media. Get in early, get out before the crash, post the screenshot.
The feedback loop is what makes it sticky. The volatile swings create an addictive cycle: the excitement of rapid gains pulls traders back in, despite the constant risk of losing everything. A 2025 survey of 700 cryptocurrency traders found that 33.7% met the criteria for problematic gambling, and another 33.9% were classified as at-risk.
Not everyone goes in blind. Many degens know exactly what they’re doing and treat it as entertainment with a financial stake. The problem is the market doesn’t distinguish between them and first-timers. Both pay the same price when it drops.
Memecoins vs. Trading vs. Gambling — The Honest Comparison
Three activities. All involve risk and the possibility of loss. But they’re not the same thing, and the differences matter.
| Memecoins | Traditional trading | Casino gambling | |
| What drives price | Hype, virality, social media | Fundamentals, earnings, macro | Fixed mathematical odds |
| Role of skill | Minimal. Timing and insider access dominate | Significant. Analysis improves outcomes | None. Outcomes are random |
| Odds of profit | 95% of newly launched memecoins classified as scams or failures in 2025 | Varies. Long-term equities historically positive | House edge: 1–15% against the player |
| Transparency | 55% of memecoins classified as malicious. Insider wallet concentration common | Public filings, audited financials, disclosures | Published odds, licensed operators |
| Regulation | Unlike regulated gambling, risks are rarely disclosed. No consumer protections | SEC, FCA, and equivalents enforce rules | Strictly licensed and audited |
| Who controls outcome | Insiders, early buyers, bots | Broadly distributed market forces | The house |
One analyst described it plainly: memecoin trading is a zero-sum game where wealth is transferred between participants, not created. The table above shows why the casino column is closer to memecoins than most people expect. And in one key way, memecoins are actually worse: casinos are required to publish their odds.
The Numbers That Don’t Make the Headlines
The success stories travel fast. The failure data doesn’t.
97% of memecoins have already ceased to exist. The average lifespan of a memecoin is one year, one-third the lifespan of an average crypto project. Over 2,000 memecoins disappear every month. In 2025, 60% of new memecoins were active for less than one day.
The scale of failure is accelerating. Over 1.3 million crypto projects failed in 2024 alone. In 2021, that number was just 2,584. 86% of those 2024 collapses were concentrated in the memecoin segment.
The losses are concrete. More than $500 million was lost to memecoin rug pulls and scams in 2024, according to crypto intelligence platform Merkle Science. 75% of those attacks originated on X. The TRUMP and MELANIA tokens alone tell the story in one number: for every dollar insiders earned, ordinary investors lost $20. Retail losses exceeded $4.3 billion from nearly two million wallets.
28% of memecoin investors have reported losses due to scams. That’s not an edge case. That’s close to one in three.
How Rug Pulls and Pump-and-Dumps Actually Work
Two scams dominate the memecoin space. They look different but share the same logic: get out before everyone else does.
A pump-and-dump follows a clear sequence. First comes narrative creation. A compelling story is crafted around the token, complete with a website, whitepaper, and roadmap. All of it is theater. Then the hype machine activates: paid influencers post, Telegram groups are seeded with thousands of members, and the volume of positive signals creates the illusion of genuine community excitement. Retail traders pile in. Insiders sell. Price collapses.
A rug pull is faster. Developers launch a token, collect liquidity, and disappear. On Pump.fun, twelve wallet clusters engineered nearly one-fifth of all token creations while orchestrating 82% of liquidity drains. Most retail traders never realize what happened.
The scale makes it industrial. Of over 7 million tokens deployed on Pump.fun between January 2024 and March 2025, only 97,000 maintained liquidity above $1,000. 98.6% collapsed into worthless pump-and-dump schemes shortly after launch.
One anonymous trader described the process to CryptoSlate as “brain-dead easy,” averaging 400 SOL per week, roughly $60,000 to $65,000, by deploying mass sniping tools that simulate fake demand at launch.
This isn’t a bug. It’s the business model.
The Case for Memecoins, in Their Own Words
The critics have data. So do the defenders.
According to Gemini’s 2025 Global State of Crypto report, 94% of memecoin owners globally also hold other types of crypto. In the United States, 31% of investors who own both categories started with a memecoin first. In France, that figure rises to 67%. Like them or not, memecoins are pulling people into crypto who weren’t there before.
The TRUMP token alone pulled over 760,000 first-time wallets into crypto. That’s not nothing. Those are real people interacting with wallets, transactions, and on-chain activity for the first time.
The onboarding argument has a structural logic behind it. Memecoins are cheap to buy, easy to understand, and culturally familiar. They don’t require reading a whitepaper. A low barrier to entry and cultural resonance are powerful tools for onboarding, and memecoins have proven that.
That said, onboarding through a market where 97% of projects fail and 28% of investors report scam losses is a rough welcome to crypto. Getting someone through the door matters less if the first room they enter takes their money.
The post Memecoins: Culture, Trade, or Casino? appeared first on NFT Plazas.
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