Steph Curry is testing Fitbit’s screenless Whoop competitor

Want to see Fitbit’s new Whoop-style screenless fitness tracker? Start watching Golden State Warriors games.

Or, at the very least, start stalking Warriors star and NBA legend Steph Curry’s Instagram. Curry recently teased the new fitness tracker in a sponsored Instagram post with Google, which owns Fitbit. Along with short clips of Curry wearing the tracker, a caption reads, “#sponsored I won’t spoil it. You kinda have to see it for yourself 👀”

As reported by Droid Life, Curry has been seen wearing the mysterious wrist-worn fitness tracker in public for the past several months. On April 15, photographers spotted Curry wearing the device before a game against the LA Clippers at the Intuit Dome in Los Angeles, California, giving us an up-close, high-resolution look at the grey-and-orange fitness tracker.

Left:
Move the slider to zoom in on the device.
Credit: Adam Pantozzi/NBAE via Getty Images

Right:
Credit: Adam Pantozzi/NBAE via Getty Images

The unnamed mystery device Curry is teasing has not been officially announced, but we know it’s a screenless fitness tracker from Google.

Bloomberg reported on March 31 that Google was developing exactly this type of screen-free fitness band for Fitbit, and that Curry was involved. That Bloomberg report also said the device would come with a paid subscription for extra features. And, in the most predictable development possible, the device will also come with AI features, specifically an “AI-powered Fitbit personal health coach” available in the Fitbit app.

This device looks a lot like the popular Whoop fitness tracker, which Mashable has put to extreme real-world testing in the past.

Unlike something like the Google Pixel Watch 4 or a traditional Fitbit, there’s no screen, meaning you spend less time looking at it. Crucially, its battery also lasts a heck of a lot longer, making it an ideal sleep tracker as well. As for this mystery Fitbit device, it looks slightly thinner than Whoop’s hardware.

Bloomberg didn’t have any specifics on a possible launch date beyond “later this year.” However, since Curry has been wearing one in basically every public appearance he has made in the last few months, we wouldn’t be surprised if the device launched sooner rather than later.