Steak ‘n Shake, the iconic American diner brand, has begun awarding hourly team members an extra 21 cents in Bitcoin for each hour on the job.
The program launched today at company-operated locations. The figure references the digital currency’s maximum supply of 21 million coins.
Starting March 1, ALL hourly employees earn a Bitcoin bonus of 21 cents per hour! 🧡
We also offer $1k contribution to Trump Accounts, supporting our employees ‘ children. 🇺🇸
We aim to be a Maximum-Wage Employer in our respective communities. We look to pay the best to obtain…
— Steak ‘n Shake (@SteaknShake) March 2, 2026
The burger chain has also committed $1,000 contributions toward accounts for employees’ children.
Steak ‘n Shake started accepting BTC payments through the Lightning Network in May 2025, a move that cut processing costs by approximately half and lifted second-quarter sales by more than 10%.
Building on that momentum, the company added $10 million in Bitcoin exposure earlier this year and later allocated another $5 million through proceeds from crypto-denominated sales.
A growing number of American employers have started incorporating Bitcoin into their compensation packages, citing the asset’s portability and potential as a hedge against currency debasement.
In a separate statement, Steak ‘n Shake reported a 15% rise in US same-store sales so far this quarter, credited Bitcoiners and MAHA supporters for the momentum, and said it will continue investing in higher food quality to stand apart in the fast food industry.
News Alert: Steak n Shake’s domestic same-store sales have increased by 15% so far in the first quarter, outpacing ALL other fast-food chains!
Thank you, Bitcoiners!
Thank you, MAHA!We will keep reinvesting in food quality to make Steak n Shake the great differentiator…
— Steak ‘n Shake (@SteaknShake) March 2, 2026
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