Bed Bath & Beyond Reveals Plan To Tokenize Real Estate and Additional Real World Assets

The home goods chain Bed Bath & Beyond says it’s working to create a future where assets like real estate can be bought using digital tokens.

The company says it just bought Tokens.com in a move to build a unified gateway for real estate finance and tokenized asset liquidity.

The platform is designed to offer a one-stop solution allowing users to tokenize public and private securities, access cryptocurrencies including stablecoins and manage assets with consolidated views of values and liquidity options.

The company says it plans to integrate Tokens.com with its blockchain and financial tech businesses, bridging traditional investing and decentralized finance while ensuring regulatory compliance.

Partners include tZERO for tokenization and trading infrastructure, Figure Technologies for lending solutions like mortgages and home equity and ShyftLabs for AI-driven asset analysis.

Tokens.com is set to launch by July 1, 2026, pending closing conditions.

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