Netflix has rolled out a new TV experience for kids’ profiles on its service globally, the company confirmed to TechCrunch on Tuesday. The update, which aims to simplify the design and navigation, is the company’s latest attempt to connect users to content they’ll like more quickly.
In May, Netflix introduced a similar redesign of its TV homepage for standard profiles, which added an AI-powered search tool, better recommendations, and more visible shortcuts, among other changes.
Now, the company says that the same update has arrived on kids’ profiles, along with other tweaks aimed specifically at Netflix’s youngest users.
The new design simplified the look and feel of the homepage. It also offers a new navigation bar at the top that links to “My Netflix,” a section that brings together everything kids have watched, saved, and loved in a single place. This makes it easier for users to revisit favorite content — something that younger users often do by rewatching their top movies and episodes.
In addition, Netflix says kids’ recommendations will refresh in real-time, as they do on standard profiles. The company hopes this will decrease the time kids spend searching for something to watch.
Some things on the Kids profile won’t change, however: the Character Themed Rows, Mystery Box suggestions, and parental controls are still available.
Netflix also announced other updates for Netflix today, including features like real-time voting, live party games, podcasts, and more. Next year, for instance, Netflix will launch real-time voting on its upcoming new show “Star Search,” after earlier tests with “Dinner Time Live with David Chang.”
The company says the new user interface is tied to these changes, as it offers a more flexible canvas for different types of creative content, including interactive content.
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