Binance adds news features to Binance Junior to increase family crypto savings and learning

Binance Junior introduces festive Red Packet gifting, Merchant Pay, and educational tools to foster financial literacy for kids and teens under parental supervision.

Binance has introduced new features to its Binance Junior platform, launched in December 2025. The news features focus on making saving and learning about crypto more accessible for families.

Binance Junior is a program designed for kids and teens aged 6 to 17 that offers a parent-controlled platform that encourages savings habits and financial literacy from an early age.

The newly added features include Red Packet gifting, Merchant Pay options, and seamless integration of the educational “ABCs of Crypto” eBook directly inside the Binance Junior app. These updates aim to create an interactive experience for families to delve into the digital assets world.

Parents can use the Binance Junior platform to guide their children through the world of digital assets while maintaining full control and the ability to enable or disable selected features. Parents can also monitor account activity through the platform’s interactive interface.

With parental approval, children now have permission to receive crypto gifts, make payments, and access education content that present crypto concepts in a fun and interesting way.

Parents can also now enable non-parental transfers from adult Binance accounts to Junior accounts, such as Red Packet gifting and regular peer-to-peer (P2P) transfers, allowing relatives and family friends to send crypto gifts to their children’s Binance Junior accounts. 

Commenting on the matter, Yi He, Binance co-CEO, said that Binance Junior is designed to help children manage their allowance with savings and payment features. According to He, the company’s goal is to empower families build a solid foundation for their financial future by helping children develop good money management habits whilst they are still young.

Binance sees Binance Junior as a platform for users to grow in line with its broader goal of nurturing a new generation well-prepared for a financially digital future.