XTB, a leading brokerage platform, just released its “Countdown to Black Friday 2025” report. Through its in-depth analysis, the platform takes a close look at a number of popular e-commerce stocks that have historically benefited from increased traffic during Black Friday to find out which trends could reemerge during this shopping season.
We break down the gist of XTB’s report and highlight its findings to help potential investors make an informed decision. If you’re looking to invest, but aren’t a client of XTB yet, you can sign up now and get zero-commission stocks and ETFs from across the globe.
Black Friday 2025: Are Traders Looking Beyond the Discounts?
Aside from presenting a sea of discounts for buyers, XTB’s latest report positions Black Friday as a strong economic indicator, helping investors gauge consumer confidence and acting as a central investment catalyst. For example, during the shopping season of 2024, global online sales climbed about 5% year-over-year to $74 billion, while the US saw 10% growth to $10.8 billion.
XTB’s central idea is corroborated by Bain & Company, who expect that the weekend from Black Friday through Cyber Monday could account for around 9% of total holiday retail spending, with sales projected to rise 11% year-over-year compared to 2024. This shows that a strong shopping season could be ahead, with potential benefits for both shoppers and investors.
The Q4 Retail Stock Surge
Historically, a number of e-commerce stocks have outperformed the S&P 500 before and after the Black Friday weekend. This means giants like Amazon, Shopify, Allegro, and Zalando could be among the winners this season, a trend that has repeated consistently for the past 20 years.
The surge also seems to have a prolonged lifespan, as even three weeks after Black Friday, retail stocks tend to outperform the market, but that’s when the gap starts to narrow.
XTB research shows that e-commerce platforms tend to benefit the most during that period because they are directly impacted by the volume surge. While Amazon and Shopify are frequently listed as investment opportunities with high potential, XTB points out that their European counterparts, Zalando and Allegro, could be seen as the “dark horses” this season. Additionally, companies like Nike, Levi Strauss & Co., and L’Oreal S.A. could also stand to benefit from the shopping season if historical trends repeat.
Why XTB is a Go-to Platform for Seizing E-commerce Momentum
XTB is one of the leading platforms for investors looking to capitalize on the e-commerce momentum during the Black Friday shopping season. Its users receive commission-free stock trading, helping them maximize effectiveness and minimize transaction costs, regardless of whether they are trying to capitalize on seasonal growth or position themselves for the long term.
The platform also offers leverage, allowing investors to control larger capital with smaller initial funds. For example, with a 5:1 leverage ratio, investors can control $50,000 of capital with just $10,000. Note that leverage is a double-edged sword where both profits and losses are amplified. Inexperienced investors should proceed with caution.
In addition to individual stocks, XTB users can invest in over 210 zero-commission ETFs from around the world, as well as crypto CFDs on Bitcoin, Ethereum, and more.
Trade Smarter with the xStation 5 Platform
While the platform is renowned for its wide range of assets, XTB is also known for its proprietary cutting-edge trading platform, Station 5, designed for both active traders and long-term investors.
Users gain access to trading charts with advanced tools and indicators, which are crucial for traders performing technical analysis. And with the Market Watch tab, they can easily customize their preferred markets, including stocks, ETFs, and forex.
The powerful XTB trading platform also comes with news coverage, a calendar with events, as well as a market sentiment indicator, tools that are all critical for executing trades during volatile seasonal periods.
XTB Highlights Key Stocks and Market Signals to Monitor in November 2025
During the November 2025 Black Friday shopping season, there are several stocks that could emerge at the forefront, based on the XTB research. This includes behemoths like Amazon and Shopify, but also European e-commerce stocks that many investors are not familiar with.
How Have Amazon and Shopify Performed So Far?
Amazon (AMZN) had a strong third quarter, proving that it can still grow despite being one of the largest companies in the world. Its revenue surged at a double-digit pace, and profitability surpassed Wall Street’s expectations.
Technical charts show that Amazon’s price has pulled back from all-time highs, and it now trades around $220. This could act as a support zone before the shopping season hits, potentially pushing AMZN towards new all-time highs.
Shopify (SHOP), another leading e-commerce stock, has pulled back sharply from its all-time highs, now trading around its support level of $140 now. The company could still be one of the best stocks to consider this quarter because it powers millions of online stores, and the seasonal boost could rekindle investor buying interest.
European Dark Horses
In addition to the e-commerce giants, XTB research has outlined the European dark horses, Zalando (ZAL) and Allegro (ALE), as potential candidates for a breakout performance. Allegro is an e-commerce powerhouse in Central and Eastern Europe with its core base in Poland. Thanks to the lowering interest rates from the National Bank of Poland and an upward trend in real wages, Allegro could benefit from an uptick in traffic during Black Friday.
Zalando, on the other hand, is an online fashion store, serving millions of active customers, but its stock price has struggled since 2021. Black Friday could be a catalyst for a trend reversal, which has often been the case with this stock.
Nike (NKE) is one of the direct-to-consumer (D2C) success stories, which has enhanced its margin and could surprise on fundamentals and sentiment as it enters the Black Friday window. Historically, Nike’s D2C sales have shown great results during Black Friday, and this season, XTB’s data suggests we could see a repeat of this success.
Is XTB the Place to Be This Black Friday?
Black Friday has evolved into a reliable indicator of economic health. The shopping frenzy surrounding it could trigger stock market rallies, with XTB’s research now highlighting this year’s high-potential e-commerce companies like Amazon and Shopify, as well as a number of European frontrunners.
If you’re looking for opportunities in the stock market ahead of the shopping season, join XTB and benefit from zero-commission trading on stocks and ETFs, which can help you save money on your smart Black Friday investments.
The post XTB Black Friday 2025 Report Reveals Why E-Commerce Stocks May Dominate Soon appeared first on 99Bitcoins.
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