Ready to start the day with intention or wind down for the evening? TikTok wants to be your go-to platform, no matter the time of day.
The video platform just announced new well-being features, including an “affirmation” journal for intention-setting, exercises for mindful breathing, and “soothing” sound generator that plays rain, waves, and white noise. The journal has 120 downloadable or shareable affirmation cards. One card reads, “I am free from the expectations of others and embrace my true self.”
TikTok says the tools are meant to improve safety and well-being on the platform, particularly for teens.
Last year, more than a dozen states sued TikTok for its allegedly addictive algorithm. Internal documents made public last October showed TikTok fostered an environment that arguably prioritized its public image over effective policies to address teen mental health.
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Earlier this year, TikTok launched a meditation feature for teens that turns on by default at 10 p.m. In a blog post about the newest features, TikTok said that tens of millions of people have meditated using the tool after it was made available to all users.
In addition to the features, TikTok is introducing task-based activities called “well-being missions” related to optimizing sleep and screen time. Users participating in an eight week “sleep hours mission” can earn a badge when they abstain from the app at night or meditate during that time period. Completing tasks help them grow an in-app “well-being tree.” A separate weekly screen time mission nudges people to check their usage stats.
The new features are available in the app’s time and well-being space, which is accessible from the account settings page. The hub replaces TikTok’s previous screen time management page.
TikTok said early testing results show that the latest features make its time and well-being space more attractive to users, who are returning more often than they did to the old menu.
Additional reporting by Chase DiBenedetto
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