The independent online bookseller Bookshop.org took a swipe at Amazon to celebrate the start of Prime Day, Amazon’s annual sale (which, despite its name, is actually four days this year).
Like many other retailers, Bookshop.org holds a sale to coincide with Amazon’s big event — it’s a way to lure away consumers who may be tempted by Amazon’s deals, but could be convinced to spend a few extra dollars to support an independent business. These anti-Prime sales probably don’t make a huge dent in Amazon’s bottom line (sigh), but Bookshop.org twisted the knife where it hurts: the graphic design of Amazon founder Jeff Bezos’ recent wedding invitations.
Bezos’ three-day wedding to Lauren Sánchez is estimated to have cost around $50 million — not to mention, it took place in Venice, Italy, where overtourism is pushing out residents, and impacts from climate change threaten flooding. Hundreds of people in Venice took part in protests against the wedding, which was attended by business moguls like Microsoft founder Bill Gates and OpenAI’s Sam Altman, as well as celebrities like the Kardashians.
And yet, it seems that whoever designed a portion of the wedding invite, obtained by ABC News, could not even shell out for a Canva subscription. The image made the rounds across social media, with users speculating whether or not its lo-fi, childish design could have come from Microsoft Word clip art.
And so, behold: Bookshop.org’s oddly specific dig at Amazon on the dawn of Prime Day.
“Enjoy free shipping and the knowledge that your money will go toward supporting independent bookstores, not billionaires,” it reads.
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