Chinese retailer Temu has shifted strategy in the face of U.S. tariffs.
Through executive order, President Donald Trump has ended the so-called de minimis rule, which allowed goods worth $800 or less to enter the country without tariffs. He’s also increasing tariffs on Chinese goods by more than 100%, forcing both Chinese companies like Shein and American giants like Amazon to adjust plans and hike prices.
CNBC reports that Temu was affected as well, with U.S. shoppers seeing “import charges” between 130% and 150% added to their bills. Now, however, the company is no longer shipping goods directly from China to the United States. Instead, it only displays listings for products available in U.S. warehouses, while goods shipped from China are listed as out of stock.
“Temu has been actively recruiting U.S. sellers to join the platform,” a Temu spokesperson said. “The move is designed to help local merchants reach more customers and grow their businesses.”
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