Amazon Embraces XRP: Could Ripple Price Hit $2.10 by April 2025?

Amazon customers using XRP could enjoy lower fees, quicker checkouts, and fewer cross-border payment headaches.
If this Ripple-Amazon rollout delivers even a fraction of the expected benefits, XRP might not just hit its price target—it could cement itself as a real-world crypto standard.

Amazon is preparing to roll out XRP payments on its global platform. The decision adds serious weight to Ripple’s ongoing push into mainstream commerce, potentially setting up XRP for a major price movement over the next year. As the token tries to cement its place in real-world applications, this Amazon-Ripple move could become one of the most consequential steps yet.

RippleNet, the infrastructure powering this partnership, is designed to handle fast and efficient payments. As detailed in the AWS Partner Profile:

RippleNet is a decentralized global network of banks and payment providers using Ripple’s distributed financial technology, which provides real-time messaging, clearing,and settlement of financial transactions.

In simple terms, Amazon customers using XRP could enjoy lower fees, quicker checkouts, and fewer cross-border payment headaches.

This leap into e-commerce by Ripple isn’t just about convenience. It’s a direct attempt to widen the audience for XRP, especially among users who’ve never owned cryptocurrency. The hope is that giving people a smoother experience with digital payments will boost long-term adoption of Ripple’s coin.

Crypto Institutions Are Betting on Ripple’s Rise

The growing interest from financial players are driving the Ripple adoption. Over 100 banks and financial groups are already in the RippleNet circle, including Santander in the U.S., Canadian Imperial Bank of Commerce, and India’s Kotak Mahindra Bank. This strong backing offers a cushion of credibility for XRP at a time when institutional support is critical for broader market trust.

Another sign Ripple is leading the pack: XRP has taken the top spot in ETF applications, according to Kaiko Research and the SEC’s EDGAR filings. Nearly 10 XRP-focused ETF proposals have been submitted so far—more than any other altcoin. Solana is the nearest contender with five filings, while Litecoin and Dogecoin are also attracting moderate attention.

XRP’s momentum doesn’t seem to be limited to partnerships and ETFs. The coin’s current trading level sits near $2.07, and technical models point to a projected peak of $2.10 by April 2025. Even the lower end of predictions—around $1.69—indicates that investors see this Amazon development as more than just hype. It could drive sustained value.

Ripple is riding a wave of adoption that feels different this time. Not only are financial players jumping in, but mainstream consumers are getting their first taste of a currency that could move as fast as the digital world itself. The significant adoption is also driving the token price. At the time of writing, XRP is 16% up in the last week and 335% up in the yearly frame.

If this Ripple-Amazon rollout delivers even a fraction of the expected benefits, XRP might not just hit its price target—it could cement itself as a real-world crypto standard.